Data.ai had estimated its downloads were even higher - around 5 million. App Store for the first time on June 16, 2022, and has now topped $1 million in consumer spending. 10, 2021, and has seen more than 3.5 million installs to date, Sensor Tower data shows. Meanwhile, the anonymous Q&A app NGL launched on Dec. The same company behind Sendit for Instagram also operates a version of Sendit aimed at Snapchat which has over 18 million lifetime installs and has generated more than $11 million in consumer spending to date, Sensor Tower said. Image Credits: data.ai (opens in a new window) App Store from June 23, 2022, through June 28, 2022. 1 at launch within the Social Networking category as well as overall in non-gaming apps in the U.S. Data.ai also noted the app shot up to No. It has since tweaked its name to Sendit вЂ“ Q&A on Instagram. Another firm, data.ai (formerly App Annie), sees the app with 266,000 iOS downloads but doesnвЂ™t have Google Play data. The app now has somewhere north of 150,000 installs, Sensor Tower says, but exact estimates are not available. And, like the anonymous apps that came before them, theyвЂ™ve quickly taken off.ДЄccording to data from Sensor Tower, the anonymous Q&A app Sendit for Instagram launched on Jand immediately saw 117,000 installs within the first two days, driving it to No. Lawmakers and regulators have also been pressuring social platforms to implement more safeguards for their youngest users.Д«ut as attention today is mainly attuned to how Big Tech is tackling issues around online safety for younger users, indie apps like Sendit and NGL have been able to fly under the radar. Snapchat, for instance, ultimately chose to suspend anonymous apps on its platform after being sued multiple times by families whose teens died by suicide after being bullied on Snapchat-connected anonymous messaging apps. Online anonymity among teens often leads to bullying and abuse. History has demonstrated these sorts of social experiences tend to be problematic.

Teens flocked to the apps, both of which surged to the top of the App Store after launching. In recent weeks, new apps like Sendit for Instagram and NGL have launched anonymous Q&A apps that allow users to post вЂњask me anythingвЂќ-style questions to Instagram in order to receive anonymous responses from friends. Instead, the apps have simply found a new way to reach young people: via Instagram.

Anonymous social apps targeting teens havenвЂ™t gone away in the wake of SnapchatвЂ™s new policy, which earlier this year banned these types of social experiences from integrating with its developer platform.

Sendit app anonymous